OPEN from American Express 
http://open.com/freedom

CAMPAIGN TITLE  "Free Yourself"
PRODUCT   Platinum Business FreedomPass Credit Card
TARGET MARKET  Gay & Lesbian

OPEN from American Express and Mox Media created a test campaign entitled "Free Yourself" to introduce the Platinum Business FreedomPass Credit Card to the Gay and Lesbian Business Market.  This five month campaign included promotional events, print and online media placements, as well as a proprietary sitelet.